What is marketing automation?

With the existing pool of data from your current and potential clients Marketing Automation categorizes, streamlines, automates, and measures their behavior and decision making process. This will help you increase revenue simply by understanding your clients needs better and catering to them at the right time, whilst all being done in an automted manner. In a nutshell Marketing automation helps businesses streamline their lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention, and marketing ROI measurement.