As the only certified Marketo partner in the MENA region we are happy to help you achieve all your digital marketing needs through marketing automation.
What is marketing automation?
With the existing pool of data from your current and potential clients Marketing Automation categorizes, streamlines, automates, and measures their behavior and decision making process. This will help you increase revenue simply by understanding your clients needs better and catering to them at the right time, whilst all being done in an automated manner. In a nutshell Marketing automation helps businesses streamline their lead generation, segmentation, lead nurturing and lead scoring, customer life cycle marketing, cross-sell and up-sell, customer retention, and marketing ROI measurement.
User segmentation allows you to set up customized profiles of your customers so that you may create relevant conversations with each of them based on their individual behavior, preferences, and demographics in real time. Segmentation is one of the powerful tools to help you understand the traits of your individual customers in real-time, so the right information can be passed on to the relevant department in your organization.
Through the rich tools that Marketo offers get insights on your customers; allowing you to dynamically send the right message to the right person at the right time. Use the power of A/B testing and predictive content on a batch or triggered emails to improve the results of your performance based marketing campaigns.
The only Marketo Certified Partner in MENA
The need for marketing automation has become more and more visible over the years. As Edoramedia we always look for the best tools for our customers and spent quite an extensive amount of time comparing all the different platforms available. Marketo stood out from the rest as it was created by marketers for marketers
making it the most comprehensive yet easy to use tool available. Edoramedia is the only certified Marketo
partner in the MENA region offering local support, best practices and managed services to its clients.
With Marketo it is possible to segment your most promising customers by interests and preferences, gathered from your interactions with them across different communication channels, such as the web, email, mobile, and social media. Through the Marketo Ad Bridge, you can leverage on your customer segments on Facebook, Google, LinkedIn, and other popular digital platforms to deliver more personal and effective display ads in order to get the optimal results.
Scoring is a marketing process that ranks leads and accounts by scoring them based on demographic and behavioral data that indicates where they are in the buying journey. It is a crucial component of digital marketing, and of any large-scale digital marketing strategy.
Behavioral scoring is affected on the user interacts with your website, email campaigns, mobile platforms, and your social media accounts. Once a lead reaches a specific score they are then ready to be passed on to the sales department.
Lead nurturing is the process of developing relationships with current and potential buyers at every stage of the sales funnel and their purchasing journey. It focuses on marketing and communication efforts on listening to the needs of prospects, and providing the right information and answers they need at the right time.
Some of the challenges every business faces (source: Marketo)
- On average, 50% of the leads in any system are not yet ready to buy.
- Almost 80% of new leads never become sales.
- Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost.
- Nurtured leads makes 47% larger purchases than non-nurtured leads.
It is important for any company with a sales team to focuse on the right opportunities; those that lead to revenue. Identify your best customers and convert more of them by triggering a sales call or relevant offer at exactly the right time. Because Marketo easily integrates with most CRM systems, your sales team is always up to date and marketing automation helps them identify the best prospects and customers and close more business by triggering a sales call at exactly the right time.
From the first moment you interact with your audience, seamlessly personalize their experience across channels—even if you don’t know them. Attract more people, engage them longer by continuing conversations, and keep them coming back for more.
With your customers’ information all in one place, you can deliver the most compelling experience across their entire journey to build trust and loyalty. Then, when the time is right, motivate them to become your biggest advocates.
Reports, Monitoring, and Dashboards
With Marketo you can easily create visual reports and dashboards using the intuitive, drag-and-drop interface or customize one of our pre-made reports that exists on the system. The marketing analytics tools are all built to add value for marketers like you. Move beyond just simple opens and clicks.
Identify which channels and campaigns deliver the most revenue and highest marketing ROI so you can put your resources where they will have the most impact.